WHO WE AREOur creative vision is grounded in a holistic approach to fashion, which is embedded in every aspect of our design and production and woven in to every garment. From our use of locally sourced and recycled materials to the hand-based production methods we use in our Lower East Side workshop we make environmentally and socially sustainable materials and methods inherent to the production of each unique product.
We combine an emphasis on local suppliers and producers with an experimental approach to traditional forms of production. Our creative vision is based upon reinterpreting the traditional art forms of dying, knitting, weaving and crocheting in the context of cutting edge luxury fashion.
Our holistic approach sees bridging the contrasts between sustainable design and luxury markets, traditional handicrafts and high fashion, environmental responsibility and market competitiveness, as an essential element of innovative design. We are dedicated to the view that sustainable materials and production processes are not an aesthetic limit but an opportunity to develop exciting new directions for the future of fashion.
Our designs cater to a sophisticated costumer with an appreciation of a garment’s material quality and who is sensitive to its production. Our insistence on the quality of our products at all stages of design and manufacture has helped use develop a strong local following and a fast expanding list of global buyers.
Our workshop in the Lower East Side is crucial to every step of our design and production process. Every aspect of our process from initial sketching, experiments with materials and colors to working together with local knitters and seamstresses to develop new samples and produce collections, finds its home in the studio. It is the base from which we have built Correll Correll and remains the center of all our production process.
Each garment passes through the hands of the designers and our labor, attention and care is woven into each unique product. The story of each garment is told in the materials and hand-based methods used in design and production. Our emphasis on in-house production helps establish a personal relationship between designers and garment that is only possible outside the standard methods of anonymous mass production.
The use of locally sourced and recycled materials has been an inherent part of our design and production process from the start. The soft textures and worn colors of vintage jersey used in our earliest t-shirts and the irregular beauty of the natural fibers in yarns have been crucial to our creative vision and the quality of our garments. The use of environmentally responsible materials has never meant a compromise in aesthetics or quality . It has instead created opportunities to work with unique, high quality materials, whether yarns produced by local wool farms or vintage leather repurposed to make bags. By letting the quality of these materials speak through the garments we hope to inspire deeper appreciation for sustainable materials and traditional methods of hand production.
We are trying to be as mindful as possible when sourcing our materials, this means we choose certified organic cottons, cupro, tencel, hemp, recycled cotton/polyester blends, or use dead stock fabrics, when we can. At this point around 40% of all fabrics and 30% of all yarns we use are either certified organic, post consumer or post industrially recycled. And we hope to increase that number in future collections. We don’t only rely on suppliers to recycle we often do that ourself, for example we use dead stock fabric or vintage tshirts, cut and shred into raw material and work it into our knits.
We are also trying to work exclusively with american mills especially for yarn and cotton.
We source the majority of our materials locally in the Garment District in New York City, taking inspiration from its diversity and history. But in our holistic approach it is as important to source skills locally as materials. Working with local producers is not only environmentally but also socially sustainable, keeping jobs and skills in local communities whilst promoting a more diverse American fashion landscape. We collaborate closely with local knitters and seamstresses drawing on their expertize whilst supporting local industries and art forms. Fostering traditional handicrafts in the context of contemporary luxury fashion is a key part of our aesthetic vision. Our in-house production methods are based upon an experimental approach to traditional art forms such dying, knitting, weaving and crocheting. These labor intensive and meticulous processes are evident in the garments, giving them a unique aesthetic and material quality missing from mass-produced clothing.